It is a common practice among the large stores to provide e-shopping services. Such services are based on electronic transfer of funds. Development of e-businesses has enabled businesses to suplly their services and products in the shortest feasible time and lowest possible costs. A direct effect of e-business is emergence of new group of customers known as e-customers. The term refers to the customers who use the Internet for shopping. On the other hand, e-business facilitates development of communications and economic openness at boath national and international levels; moreover it powers the trend from traditional markets to modern forms. Advantages of e-shopping for customers include development of businesses, higher sale, lower costs, indirect contact between the customer and vendor, faster transaction, lower marketing costs, and reestablishment of customer-vendor relationships with no time and place limitations.
Currently, great deal of transactions of goods and services happens through e-business. The findings showed that more than a half of businesses’ income is from e-business (Kim et al. 2010). However, Iran’s market lags behind the world trend of e-business development so that the public is reluctant to use the Internet-based services provided by the institutes and organizations.

The concept of national innovation system (NIS) and innovation systems drew attention after its introduction in 1987 and many have worked on developing its theoretical concepts and tools. The concept is one of the newest approaches for scientific policy making and determining technological and innovative priorities which mirrors a wide range of debates and analysis. Moreover, the new concept determines a wide range of dynamism, innovative works, and new aspects of innovation features formulations (Badaghi, 2011). Framework of NIS defines national borders as the borders of innovation system. National culture, language, and states play key role in innovation within different technologies and sectors. However, the framework of regional innovation system (RIS) encompasses a specific region and seeks to influence a non-commercial productive culture, inter-business network, and innovative institutes of the regions or industrial cluster in the district (Cooke, Uraga and Etxebarria, 1997). Taking into the consideration that the aggregation of economic activities in a region creates the best environment for development of an innovation-based economy in modern economy system; the concept of RIS is intensively related to the concept of industrial cluster (Asheim and Isaksen, 1996). An industrial cluster is at the same time a common labor market, a common market for the suppliers of raw materials and transfer of technology and information among the businesses. To meet this function, it is essential to take into account the industrial cluster within the frame of an RIS and recognize the institutional factors of the system of the industrial clusters (Karlsson, 2001). The idea of RIS has been recently introduced in Iran and finding its relation with industrial clusters may result in a wide horizon ahead of clusters and a picture of how the RIS must be implemented.